Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Tatts pitching the $12M Powerball for online purchase

Mark Fletcher
May 10th, 2018 · 4 Comments

This came up on my phone just now. Clicking on it takes me to an App purchase. There is no pitch about in-store.

In the App, here are three update screens, each with information of interest to retailers:

The migration of over the counter lottery purchases to mobile and online is the largest single threat to lottery shopper traffic to lottery retail businesses. Nothing can stop this migration. What retailers can do is work on attracting shoppers for other product categories, while, at the same time, pushing back on capital expenditure demanded by their lottery supplier for in-store changes of doubtful commercial value.

The m migration of lottery purchases to online and mobile does not need to mean the end of a business.

11 likes

Category: Competition · Lotteries

4 responses so far ↓

  • 1 Jason // May 10, 2018 at 4:43 PM

    Why would anyone getting alerts on their phone want to be pointed towards a store like it’s 2012?

    3 likes

  • 2 Ken Wilson // May 10, 2018 at 5:55 PM

    Waste of a post…time ain’t turning back. I’d say 70% of the Newsagencies who have Tatts are unsustainable without it as their businesses will not transform into anything else, either from the lack of business acumen or their sites are unsuitable for a transformation. Mark is correct, there is no future in Tatts business, only a grasping hold on effect. Tatts bricks and mortar today is a “fill in” position until customers migrate or the lotteries customer dies (The next generation couldn’t be less interested).

    2 likes

  • 3 Graeme Day // May 10, 2018 at 8:12 PM

    ken,
    What you say may be the case There certainly is evidence of this in the happenning. There, unfortunately isn’t a lot of choices for for those you mention however there are some.
    Please don’t be too negative, everyday brings some surprises, today I had one such experience where a very traditional newsagent has been “discovered” by someone that could use the premises in adifferet way. Nothing to do with Gifts but a transition none the less.

    3 likes

  • 4 Mark Fletcher // May 11, 2018 at 5:17 AM

    Yet, Ken, here you are, again. You can call it what you like. It’s my blog, I’ll what what I like, what I think is interesting. This is interesting because it shows newsagents what Tatts is doing.

    Jason, because, I am told, Tatts has repeatedly told newsagents they will promote the retail network.

    5 likes

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