Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newspaper price rises coming at the wrong time

Mark Fletcher
June 16th, 2018 · 1 Comment

In the next couple of weeks, the cover price for plenty of News Corp. newspapers will increase. If this increase goes like the last one, there will be plenty of customers who complain.

Years ago, ten or fifteen at least, newsagents agitated for cover price increases. back then, newspapers were bigger and more valued. Today, with newspapers some days of the week as thin as a brochure, cover price increases are problematic because of less perceived value.

For our part all we can do is properly educate our customers, to ensure that we do not set the price and offer empathy for any customers who do complain.

10 likes

Category: Newspapers

1 response so far ↓

  • 1 David@anglevalenews // Jun 19, 2018 at 1:22 PM

    Not sure about other States, but The Advertiser rises in 10 cent increments every year or so. I suggested they should get all the pain over in one hit, go to $2 and then no price rise for the next X years until the print version dies.

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