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Peppa Pig is a mega-brand you can’d live without

How many different Peppa Pig products do you have in your newsagency? For a solid Peppa Pig story to be pitched in-store you need twelve different products at the very least. Ideally, you will have more, like twenty-five plus to truly tap into the Peppa Pig opportunity, which is huge and lucrative by the way.

There are 201,000 searches online in Australia every month for Peppa Pig. That data is current, as at today, counting searches this year up to yesterday. You can add at least 100,000 Peppa Pig related searches. It is one of the most searched licences in Australia.

There are many factors driving this interest in the Peppa Pig licence including the TV show, books and the live show that is touring Australia right now. Significant worldwide growth is coming from Asian markets and this is also driving growth in interest here in Australia.

Books, plush, jigsaws, games, activity books and more are products we can tap into for this licence. These are all good products for our businesses, they fit well with a newsagency business today. A front of store display backed by regular social media posts can help us attract new shoppers to our businesses.

While national stores and discount variety stores do have Peppa Pig products, there are enough good-margin opportunities for us differentiate in range and display.

I urge newsagent to not ignore the Peppa Pig opportunity.

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Newsagency management

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