You know it is going to be a good day when you have $690.00 in online sales from overnight to process and it’s not even 6am. The money is in the bank, the goods are in-store. All that needs doing is packing and shipping, which is easy.
One purchase is click and collect while the rest are being shipped interstate, to people who will never set foot in the shop. Online is a terrific way to win business beyond what would be usual for your local area.
The road to achieving consistent online sales is long and complex. However, once you are there and have your systems in place, it is straightforward. The work to maintaining sales is consistent – search engine optimisation, out of store marketing and encouraging word of mouth.
I know of plenty of newsagents achieving good overnight sales. Yes, people are shopping online at 2am and at other times when most of us are asleep.
Winning online sales is a race to the cash. It requires you having a good website that is mobile friendly, flexibility with payment options and certainty that what is ordered will be supplied. Get these thi nags right and first time shoppers will purchase with you as long as you have what they want.
Scale it. Why bother with a bricks and mortar store.
Because even the big online sellers are returning to having a B&M presence. Why give away something that is still making money for you ?
Paul why not do this as at least it let’s the consumer decide the future.
the future is virtually shopping
I don’t think any meaningful online seller is operating profitably from a Westfield Shopping Centre paying upwards of $2000 psm?
Ken your obsession with talking down the success of others through ignorant comments is disappointing. Let go man. Move on. Or, stay and be constructive and factual.
Graeme, sorry not sure my comment was understood.
What I am saying is that it it perfectly acceptable to have both a storefront and online presence and you wouldn’t not have one in preference to the other if both make a profit on your bottom line.
BTW, I do have a Tower designed website that integrates with my Tower POS and while there are some ongoing issues with it that are starting to annoy the crap out of me, I’m fairly happy with how it operates and the extra income stream it creates.
No worries Paul your comment was spot on I was only agreeing in shorthand by saying why not do the online anyway that way the customer can decide.
There are ahost of reason for retail to have an On -line presence just as the reverse for the online only players to have a B & M presence.
Eventually the market place will sort it out and if one is in both then one will go with the flow.
It’s hard to fathom Ken’s comment as the more expensive the rent the more reason to go on-line for two reasons.
1. If B&M sale slide then you can release when available less space fpr more profit and retain the same sale.= Less rent.
2. The less rent will be part of the turnover M.A.T. being down as well = easier negotiations and
3.The on-line component can have a different structure-same name with on-line added on. It will be interesting if the on-line sales have to be included in the turnover of the B&M Store or whether the retailer will channel the funds into a separate account claiming that the sales were not made by the customer “in the store” and were made by the customer through the on-line website.
I am sure this will be something the shrewdies will work on either way not to do on line is to hand your business over to someone else.
Retailers not online are missing out. Their loss.
Mark, I just spent ten minutes attempting to order a Spirax A4 notepad from your Southland store. I cant.
Factroll that’s because it does not sell them online, as you would have seen from the site in a couple of seconds.
Oh some retailers do. I guess retailers not selling them are missing out. Their loss.
Factroll the website offers what we choose to sell online. It’s going really well.