Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Call for newsagency sales benchmark data

Mark Fletcher
July 2nd, 2018 · 2 Comments

Here is the email I sent to newsagents yesterday calling for sales data for the next benchmark study:

Q2 2018 NEWSAGENCY SALES BENCHMARK STUDY.
I am preparing a new benchmark study for the newsagency channel to look at the latest sales trends overall and in key product categories for the second quarter of 2018. This quarterly newsagency sales performance study will help newsagents see the future based on the data trends. Click here for my last report.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/04/2018 – 30/06/2018 compared to 01/04/2017 – 30/06/2017.
  2. Tick the category box. IMPORTANT.
  3. Tick to exclude home delivery and sub agent data.
  4. DO NOT tick the supplier box.
  5. Preview the report on the screen. Save as a PDF and email this to me at mark@towersystems.com.au.
  6. Read the report yourself and see what it shows you about your business.

I will email the results to all participating newsagents and publish the results on theAustralian Newsagency Blog as a service for all newsagents.

My work with this channel goes back to 1981 when I wrote newsagency software to manage newspaper home deliveries. That software evolved into Point of Sale software and has been rewritten as software technology has changed. 

I own and run three newsagencies. Over the years I have had three others. I am a 50% shareholder in and CEO of newsXpress, the newsagency marketing group.

Tower Systems serves 1,750+ newsagents with best practice newsagency software, 60% of all newsagency businesses with newsagency software. Overall, Tower Systems serves in excess of 3,500 small business retailers.

Mark Fletcher
M | 0418 321 338

4 likes

Category: Newsagency benchmark

2 responses so far ↓

  • 1 Colin // Jul 2, 2018 at 6:27 AM

    Mark

    Tower has 1750+ and 60% market is unchanged? Is there some good news for the sector in these numbers? Rate of closures slowing?

    0 likes

  • 2 Mark Fletcher // Jul 2, 2018 at 6:45 AM

    No, still strong. Tower has won conversion business. TBH I did not review the numbers from four months ago.

    1 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image