Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Lotterywest trials new marketing approach on big jackpots

Mark Fletcher
July 25th, 2018 · 1 Comment

Lotterywest emailed lottery retailers in Western Australia about a trial it is engaged with around the promotion of this week’s big jackpots. I thought retailers outside WA would find it interesting. I like the Lotterywest communication and the opportunities for  retailer engagement. Lotterywest sent me a copy of the comms earlier this week.

4 likes

Category: Lotteries

1 response so far ↓

  • 1 Graeme Day // Jul 25, 2018 at 8:20 PM

    I agree, the proactive engagement that W.A. Lotteries have with their outlets is commendable.
    It’s inclusive, it’s collaborative which suggest team affiliation and purpose of belonging-partnership bonding.
    All great stuff thanks for bringing this to light I hope others will look at this as a joint way of increasing their realtionship and thereby increase sales for mutial benefit. Great post Mark.

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