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Newsagency customers angry at Herald Sun Coles promotion

Mark Fletcher
December 9th, 2018 · 12 Comments

The newspaper customer says they want the Little Shop Christmas Mini. When told they have to go to Coles they become frustrated. When told they have to actually buy the paper from there to be able to get it them ask: so why is advertised on the front of the paper here?

I agree.

Why is News Copy promoting a Coles exclusive offer on the front page of newspapers sold in newsagencies.

This front page cam pain by News Corp. is disruptive, disrespectful and demonstrating support for the supermarket giant over independent small business retailers.

19 likes

Category: Newspapers

12 responses so far ↓

  • 1 pat // Dec 9, 2018 at 7:40 AM

    Weve got it on tele today.My question is why when there is a promo on people who buy papers from coles can come and redeem whatever it is from my store so why not the other way around ?

    1 likes

  • 2 Matt // Dec 9, 2018 at 8:59 AM

    Pat.It cannot be other way around because news companies have occupied space,display in front/inside of news agencies and want us to prioritize newspapers, display posters etc.So we are special.
    I bet Newscorp/Fairfax can display a poster inside Coles/Wollies(other than paper stands) whatever the deal may be.

    1 likes

  • 3 Steve B // Dec 9, 2018 at 9:25 AM

    Does this rate as “unconscionable conduct “. Is this actually a ACCC matter where a business uses it’s market power to hurt another?

    2 likes

  • 4 Graeme // Dec 9, 2018 at 2:44 PM

    No Steve, it unfortunately does not rate as Unconscionable Conduct.
    I T DOES RATE HOWEVER AS POOREST OF POOR ADVERTISING. Inefectual and frustrating for consumers and Coles alike let alone lack of consideration for their contracted partners -the Newsagents.
    To think this Department is running Circulation growth and it is, into the ground.

    0 likes

  • 5 colin // Dec 9, 2018 at 9:47 PM

    To me the promotion is about the supermarkets and not about the publishers. This is a battle between the big supermarket chains and their enticing shoppers to them away from a competitor. It has no more to do with newsagents than if Coles were using bananas or coca cola as a promoted item.

    What is does say about the newsagency channel is that supermarkets can leverage paper sales even if Newsagents cannot.

    0 likes

  • 6 Graeme // Dec 10, 2018 at 7:36 AM

    Yes this is the target area with more and more newsagencies closing on Sundays and the Shopping Centres increasing in foot traffic the newspaper is a huge draw.
    Newsagents “could” leverage newspapers however they don’t. There are many possibilities to do so.

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  • 7 Mark Fletcher // Dec 10, 2018 at 7:37 AM

    Graeme the margin is not there. nor is the value of the foot traffic. The newspaper shopper only purchases other products 20% or less of the time. It has nothing to do with shop layout or over the counter pitch. rather, it has everything to do with then product purchase itself.

    1 likes

  • 8 Steve // Dec 10, 2018 at 11:55 AM

    It’s Coles exclusive, they pay for it, it’s theirs. In WA we’ve been putting up with Caltex exclusive giveaways in the West Australian for years and the closest Caltex to me is 100Km away.

    If you don’t like it band together, especially if you are part of a newsagent banner group, and fund your own exclusive promo. If you dont think it’s worth doing then rejoice that Coles has, in your opinion, wasted their time and money.

    But seriously this has been going on for years.

    0 likes

  • 9 Mark Fletcher // Dec 10, 2018 at 12:19 PM

    This is the first time, Steve, that an exclusive campaign has been promoted on the front page of the Herald Sun sold in newsagencies where people must buy the paper and get the free gift at Cols. So, no, this specific type of campaign has not been going on for years.

    0 likes

  • 10 Steve // Dec 10, 2018 at 12:28 PM

    Maybe not in Victoria but in WA it’s been going on for years. Front page promo’s of giveaways only available at Caltex, and other major retailers but Caltex is the main one.

    Surprised it’s the first time this has happened in Victoria it’s common practice in WA.

    0 likes

  • 11 Mark Fletcher // Dec 10, 2018 at 12:32 PM

    Promotions exclusive to majors are not new. The nature of this execution is what is new.

    0 likes

  • 12 Lance // Dec 10, 2018 at 6:39 PM

    I’m wondering who instigated this promotion in the first place.
    Did NC approach Cs with the offer, or was it Cs who made a demand on NC ?

    0 likes

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