Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pitching Christmas card postage price can help sales

Mark Fletcher
December 11th, 2018 · 6 Comments

We place this poster pitching the 65 cent Christmas card postage price tactically in the shop to remind shoppers that cards cost less to post than usual letters.

Small reminders like this help this time of year when we have the infrequent card shopper in-store.

Better still, selling the stamps and providing a place for people to write on the cards and offering to post them helps drive an even better outcome.

Christmas card sales are strong this year. It is too early to do the year on year comparison but I am feeling good. Boxed cards have been especially strong.

This same pitch also works on social media.

We all need to do our bit to nurture card buying. Merely allocating the space in-store for card companies to stock and manage is not enough any more.


Category: Greeting Cards

6 responses so far ↓

  • 1 Colin // Dec 11, 2018 at 7:43 AM

    Selling stamps only at Christmas will not be perceived well by customers. Expect them to desert in droves when they find it was a cynical ploy to get their Christmas bucks. Consistency of service is absolute.


  • 2 Lance // Dec 11, 2018 at 8:11 AM

    If I was to display that poster I’d place one on my stock cards over the AP logo and change it regularly 🙂


  • 3 Jessica // Dec 11, 2018 at 4:31 PM

    I can imagine getting a lot of complaints after putting this poster up as at least 60% of christmas cards are oversize so will actually cost $1.30 to post


  • 4 Mark Fletcher // Dec 11, 2018 at 5:33 PM

    Odd. Less than 10% of ours are overseas and those shoppers bought weeks ago, before we put the sign up.


  • 5 Colin // Dec 11, 2018 at 11:31 PM

    Oversize not overseas.


  • 6 Mark Fletcher // Dec 12, 2018 at 6:40 AM

    I checked and 80% of the cards we sell qualify for the size requirement.


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