Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Spotlight on News Corp circulation numbers

Mark Fletcher
December 12th, 2018 · 2 Comments

Alex Turnbull tweeted Monday about circulation numbers for News Corp. titles

Here are two tables included in the thread. Turnbull says they are from the News Corp. 10K filing. They show challenging circulation numbers for the publisher. The first table shows the year on year movement in circulation for cap city dailies. the declines we are seeing here are like what we have seen over the last two years for most Fairfax titles.

This second table shows circulation for cap city dailies.

In Some respects, there is nothing new here. Through the quarterly benchmark results we have seen declines in over the counter purchase. However, for the Herald Sun and the Daily Telegraph, my numbers re not as bad as the numbers here.

Newsagents cannot rely in print newspapers whatsoever in their business planning and modelling. We can transition through this and have viable, growing businesses. Achieving that requires action and a focus outside what has been traditional for Australian newsagency businesses.

13 likes

Category: Media disruption · Newspapers

2 responses so far ↓

  • 1 PAT // Dec 12, 2018 at 2:49 PM

    Tweets fun reading,not too many fans

    0 likes

  • 2 Jonathan Wilson // Dec 14, 2018 at 10:05 AM

    I wonder which of the daily print newspapers in this country will be the last to cease print publication?

    0 likes

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