Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Terrific Boxing Day Sale result

Mark Fletcher
December 30th, 2018 · No Comments

Looking at the post-Christmas sales, I’m very happy with the results. Close to double-digit growth in good margin categories. Every sale is an opportunity we leverage for return business by using the discount voucher program with a date-based offer to bring those sale shoppers back in a reasonable period.

In retail here in Australia or anywhere in the world for that matter year on year growth has to be appreciated.

We drove this latest sale with a strong offer right out the gate from December 26, with plenty of product purchased for the purpose. The sale success gets us closer to the key shop floor reset we have planned for a few weeks, as we further transition the business into new areas.

I appreciate Boxing Bay / post-Christmas sales are not for everyone. In a major shopping centre in suburban Melbourne, they are an essential event on the retail calendar.


Category: Newsagency management

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