On Twitter, someone was looking to buy stamps and asked Australia Post about whether certain outlets would sell them. No mention of newsasgencies or newsagents. Instead, the reference used was tatts lotto.
@auspost do you know if tatts lotto or coles sells stamps?
— giveaways are pinned (@daddiejimin) December 31, 2018
I have said at conferences and elsewhere that having lottery products in a shop, and all their associated collateral, do more to define a ‘type’ of business than any shingle. The presence of lottery products set shopper expectations in terms of product mix, hours and customer service.
I think this tweet supports that.
No, I’m not criticising lotteries or lottery products. Rather, I am making an observation that a major product category sets shopper expectation in independent retail.
No hope for “newsagency shingle”. It means nothing or anything to consumers. It has become toxic for good operators and a statement for the not so good.