Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

What hope is there for a shingle?

Mark Fletcher
January 3rd, 2019 · 1 Comment

On Twitter, someone was looking to buy stamps and asked Australia Post about whether certain outlets would sell them. No mention of newsasgencies or newsagents. Instead, the reference used was tatts lotto.

I have said at conferences and elsewhere that having lottery products in a shop, and all their associated collateral, do more to define a ‘type’ of business than any shingle. The presence of lottery products set shopper expectations in terms of product mix, hours and customer service.

I think this tweet supports that.

No, I’m not criticising lotteries or lottery products. Rather, I am making an observation that a major product category sets shopper expectation in independent retail.

13 likes

Category: Lotteries · Newsagency management · newsagency of the future

1 response so far ↓

  • 1 colin // Jan 3, 2019 at 11:10 AM

    No hope for “newsagency shingle”. It means nothing or anything to consumers. It has become toxic for good operators and a statement for the not so good.

    3 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image