Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Announcing: new newsagency sales benchmark study

Mark Fletcher
January 2nd, 2019 · 2 Comments

Here is an email I sent yesterday to newsagents using the Tower Systems software, announcing a newsagency sales benchmark study to look at business performance over the last three months:


I invite you to provide data for the Q4 2018 newsagency sales performance benchmark study. The benchmark provides data against which you can compare your business performance. Click here for my last report.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/10/2018 – 31/12/2018 compared to 01/10/2017 – 31/12/2017.
  2. Tick the category box. IMPORTANT.
  3. Tick to exclude home delivery and sub agent data.
  4. DO NOT tick the supplier box.
  5. Preview the report on the screen. Save as a PDF and email this to me at
  6. Read the report yourself and see what it shows you about your business.
  7. I will email the results to all participating newsagents and publish the results on the Australian Newsagency Blog as a service for all newsagents.

My work with this channel goes back to 1981 when I wrote newsagency software to manage newspaper home deliveries. That software evolved into Point of Sale software and has been rewritten as software technology has changed.

I own and run three newsagencies. Over the years I have had three others. I am a 50% shareholder in and CEO of newsXpress, the newsagency marketing group.

Tower Systems serves 1,750+ newsagents with best practice newsagency software, We are thrilled to note that our customer base is growing. Overall, Tower Systems serves in excess of 3,500 small business retailers.

Mark Fletcher
M | 0418 321 338


Category: Newsagency benchmark

2 responses so far ↓

  • 1 Jason // Jan 9, 2019 at 2:40 PM

    Sending PDFs of sales information over unsecure email and having to go through them to decide what to include and what to exclude from a benchmark report seems a bit of a risky way to do things.


  • 2 Mark Fletcher // Jan 9, 2019 at 2:47 PM

    It’s a process that has worked well for close to twenty years.


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