Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

We miss the Chinese New Year opportunity

Mark Fletcher
February 6th, 2019 · No Comments

Happy New Year especially to the piggies out there.

While interest in Chinese New Year has grown, opportunities for engagement by retailers have not changed. It is a struggle to find good-fit products. I though this year, the Year of the Pig, might be different. Suppliers with good pig products did not engage.

I like the season because of the community engagement, the optimism and the family celebration aspects. I think these are where we as small business retailers can shine.

Our engagement could start with in-store celebration, to connect the business with the occasion, and it could build from there. In some parts of Australia I suspect you could see more engagement for this than Valentine’s Day.

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Category: Newsagency opportunities

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