Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Reject Shop is competitive on cards

Mark Fletcher
April 6th, 2019 · No Comments

I had an opportunity to see the card range in a Reject Shop earlier this week. As the photo shows, it is considerable. (Click on it for a better look.) yesterday, I checked another of their outlets. It was an equally impressive in range. While the Reject Shop attracts a specific shopper, their range position in this category is instructive as to range newsagents should consider for their businesses.

If you have not been in a Reject Shop recently, go – there is much they are getting right for the shoppers they pursue, as their strong card range shows.

I think caption range is important in maximising the card opportunity as is depth of style within caption range.


Category: Greeting Cards

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