I had an opportunity to see the card range in a Reject Shop earlier this week. As the photo shows, it is considerable. (Click on it for a better look.) yesterday, I checked another of their outlets. It was an equally impressive in range. While the Reject Shop attracts a specific shopper, their range position in this category is instructive as to range newsagents should consider for their businesses.
If you have not been in a Reject Shop recently, go – there is much they are getting right for the shoppers they pursue, as their strong card range shows.
I think caption range is important in maximising the card opportunity as is depth of style within caption range.