Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pitching cards for guys

Mark Fletcher
April 7th, 2019 · 4 Comments

I took some photos of guy cards at one of my shops yesterday and used them to put this video together for newsXpress members to use on social media. It is deliberately simple, short and narrow if focus. By narrow, I mean I deliberately selected cards offering humour – I’ll do a different video on expressing other emotions.

The video is a small part of a broader strategy around male card giving. I want to help newsagents sell more and be seen by more people as the destination for cards, especially male cards.

In our card departments it can be chaljenginnto find a car because of a sea of colour. The video calls out some cards people could / should identify with.

For those wondering why the whole card is not shown, that is a design choice.

newsXpress releases between four and six new videos each week for use on social media. They cover cards, stationery, gifts, jigsaws, games and more. They, along with a library of social media images and other collateral are available for newsXpress member use anywhere.


Category: Greeting Cards · marketing tip · newsagency marketing

4 responses so far ↓

  • 1 Steve Bloom // Apr 8, 2019 at 6:49 PM

    Oh that was truly terrible.

    Having cards rich in type but then only showing part thereof is truly inexplicable.

    I understand you enjoy making these little clips, playing with the software, dropping in the audio etc…. but none of them are any good.


  • 2 Mark Fletcher // Apr 8, 2019 at 11:45 PM

    Bless you for being so reliable your comments ‘Steve’. Send me through what you do and I’d be happy to publish it here.


  • 3 Jeff // Apr 9, 2019 at 1:40 AM

    T R O L L.


  • 4 Lance // Apr 9, 2019 at 12:18 PM

    Steve Bloom has serious issues I believe and we should all be more sympathetic to his concerns.
    Personally I’d suggest we take a poll to consider whether he should be removed from this forum for his own protection, it does seem to be worsening his condition.


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