Newsagents often tell me that sourcing gifts for guys is difficult. An approach I favour is to not make one pitch of gifts for guys. Instead, I prefer multiple, smaller, pitches. This makes it easier to range and easier for the shopper to shop. We can move the smaller ranges around easily, bring some into better focus for a promotion, thereby offering a fresher view guy gifts.
Here is one of several gifts for guys pitches we have in-store now. The products are the banner, the lure. We figured that if we need to put up a sign saying gifts for guys we have got it wrong.