Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Harry Potter products shine in the newsagency

Mark Fletcher
June 2nd, 2019 · 1 Comment

This is our latest Harry Potter pitch in the newsagency. It is in a prime location and attracting plenty of shopper interest, and purchases. The display header was created by our graphic design team specifically for this in-store location.

With the Harry Potter play on in Melbourne right now at the massive Princess Theatre and the franchise of books and movies continuing to do well and the new Pokemon game, Harry Potter reaches many people, multiple generations. This is what makes it a successful licence for us to leverage in retail.

We source products from multiple suppliers and bring them together to branded location in-store you can see in the photo.

Harry Potter items are bought for gifts but also by lovers of the brand. This helps make it a valuable licence.

10 likes

Category: marketing · marketing tip

1 response so far ↓

  • 1 Reg // Jun 3, 2019 at 7:18 AM

    Maybe Harry can use some magic to help Gotch with their hijacked website problem?

    1 likes

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