Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Specialty diaries pitch a point of difference

Mark Fletcher
October 9th, 2019 · No Comments

With trains continuing to be popular across generations in magazine, jigsaw, calendar, toy, card, gift and other product category formats of the business, it makes sense to pitch a train focussed diary for 2020.

This Great Trains of Australia 2020 diary from the Last Diary Co. is a perfect product for out of store marketing for us, to reinforce the business as a destination for train lovers and those who buy gifts for them.

Our ability to pitch specialisation begins with the product we source. In my own businesses,  key questions we ask when considering an individual product or a category are: does it reach a an easily understood and appreciated specialty niche and does it lend itself to o9ur of store marketing.

We are especially interested in fringe interests often ignored by major retailers for it is in this space where we can find valuable shoppers.

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Category: Diaries

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