Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

It pays to check social media

Mark Fletcher
October 18th, 2019 · No Comments

I did a search Wednesday night for newsagents on Twitter and found this post.

While it references newsagents, it specially mentions www.myornaments.com.au, a website connected to one of my shops. Finding it by accident as I did I was able to understand another question – what caused a noticeable spike in sales from October 16.

What happened here is a good example of customer endorsement. It is also an example of the value of checking out what is said. In my own case, it allowed me to respond:

I am grateful for the endorsement and grateful to have found it.

Search your business, and the channel  from time to time and appreciate support shown on social media and elsewhere.

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Category: Management tip · marketing · Newsagency management · newsagency of the future

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