Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The start of Christmas in-store

Mark Fletcher
October 19th, 2019 · No Comments

Here is the first crack at Christmas in one of my stores. It runs from this front of store display behind for around three metres.  I say first crack because this will change weekly as new stock is added, early hits sell out and the narrative is evolved.

In-store is only part of our Christmas pitch this year. Already Christmas has been terrific with online sales, to people will never see in-store.

For those wondering, this shop does not sell lotteries, tobacco or candy. It is pop culture / card / gift / sarcasm focussed store with mags and papers still represented, but not front of store.

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Category: newsagency of the future · retail

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