Newsagents used to always be tagged in partwork launch TV commercials, for years and years. This was key to driving traffic and sales success. The TV campaigns always resulted in a traffic surge.
The lack of a tag on the TVC for the new Warhammer Mortal Realms partwork launch could be a reason for dismal sales so far.
Given that they show the Australian price, it would have been easy to tag newsagents on the screen and in the voice-over. What a missed opportunity! Here is the Australian TVC: