A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagents ignored in Warhammer Mortal Realms partwork TV ad

Newsagents used to always be tagged in partwork launch TV commercials, for years and years. This was key to driving traffic and sales success. The TV campaigns always resulted in a traffic surge.

The lack of a tag on the TVC for the new Warhammer Mortal Realms partwork launch could be a reason for dismal sales so far.

Given that they show the Australian price, it would have been easy to tag newsagents on the screen and in the voice-over. What a missed opportunity! Here is the Australian TVC:

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