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Newsagency sales benchmark study launched

Yesterday, I launched a new sales benchmark study to newsagents. This study looks at the Q3 2020 results.

I am collating data for a new benchmark study, looking at sales July through September 2020 versus 2019.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/07/2020 – 30/09/2020 compared to 01/07/2019 – 30/09/2019.
  2. Tick the category box. IMPORTANT.
  3. Tick to exclude home delivery and sub agent data.
  4. DO NOT tick the supplier box.
  5. Preview the report on the screen. Save as a PDF.
  6. Email these reports direct to me at mark@towersystems.com.au.
  7. Read the report yourself and see what it shows you about your business.

I will email the results to all participating newsagents and publish the results on theAustralian Newsagency Blog as a service for all newsagents.

I own and run three newsagencies. Over the years I have had three others. I own newsXpress, the newsagency marketing group.

I am grateful that Tower Systems has added 30 newsagents as customers in the last year as customers of our newsagency software,

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Newsagency benchmark

Join the discussion

  1. Graeme Day

    USING The Sales Comparison Report it would be interseting to collect the data for Sales by Department 1/07/2020 – 30/09/2020 in comparison
    1/07/2019 to 30/09/2019

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  2. Mark Fletcher

    Those are the period Graeme but at department and category level was well as basket and other data.

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  3. Graeme Day

    Thanks Mark I thought it may have been a YTD comparison but now realise it was Sept 1 st Qtr. as per your heading.
    I have done a few and found difference between High Street communit newsagencies -High St Main Road newsagencies and ofcourse Shopping Centre big and small.
    It’s quite a lesson in hourly and daily behaviour.

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