On November 2, 2020, Are Media (formerly Bauer) commences a trial placing 10 of their top magazine titles with 28 Australia Post retail outlets. Woman’s Day, New Idea, Take 5, That’s Life, Better Homes and Gardens, Australian Women’s Weekly, Home Beautiful, AWW lifestyle title, Puzzler – Woman’s Day, Puzzler – AWW are the titles in the trial from Are Media along with a Bluey title.
The only need for this trial is to test whether Australia Post retail outlets offer a viable alternative to the newsagency channel.
Here is a short video from me this morning with some of my views on the trial.
Do you know where the 28 outlets are located? Thanks
Well said Mark. I doubt Ovato and Are will take notice but well said. Magazines are important to me, not like they used to be but they are important, accounting for close to 20% of my revenue. I have a post office near me, 3 doors away. The trial scares me.
I know where some are Jenny. I also know that folks at Are Media are personally contacting impacted newsagents.
Wow strange decision and I just wonder where the decision makers at ARE go once the trial flops? Whilst we do supply our local IGA supermarket I have never thought of the possibility of distributing to our local post office. Long queues and wait times are not conducive to magazine/newspaper buyers. ARE not only need to respect our channel , more importantly they need to respect their own product. Magazines for us still represent approximately 23 per cent of our total revenue so like Amanda I still respect this product category.
Completely dumb by Are. I doubt this will lead to incremental sales and will only risk alienating newsagents who already provide the pocket space.
What magazine sales volume needs to be achieved for the architects of yet another ‘white ant’ scheme be rewarded with Cartier watches?