Australian Newsagency Blog

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newsXpress launches Creative Writing Competition

Mark Fletcher
October 30th, 2020 · 6 Comments

Newsagency marketing group newsXpress has launched a national creative writing competition seeking entries of short stories, poems and songs that relate, somehow, in some way, to the Aussie newsagency.

Two cash prizes of $1,000 each will be awarded, one for anyone aged up to and including 17 and the second for anyone aged more than 17.

Writers are invited to submit a short story, first person narrative, song or poem. Each entry is required to in some way reference a newsagency, either a specific business or the type of business generally.

The local newsagency is the quintessential Australian small business, and through Covid the newsagency channel proved it’s value as an essential service to local communities. We wanted to explore a way of celebrating that.

The idea of this competition is to encourage creative writing by Australians, to shine a light on local stories and through these reference in some way the local Aussie newsagency.

newsXpress is a collective of over 200 local family owned and run newsagency businesses across Australia, mainly rural and regional. Most shops in the group have transitioned from the traditional to be modern. newsXpress businesses showcase Australian made products that help Australians express themselves.

To me, this is a perfect newsagency marketing group activity. It is fresh, creative and not tied to shoppers spending money in the business. It fits with my view that sometimes the best way to get from A to B is to head for C. I like it too because there is no supplier connection, no outstretched arm asking for help.

newsXpress is funding this itself, including providing retailers with A1 colour posters.

Here is more information about the competition:

This competition is run by newsXpress Pty Ltd.

There are 2 prizes: one of $1,000 for entrant up to and including 17 years of age and one of $1,000 for an entrant more than 17 years of age. Each winner will receive a certificate.

TERMS.

  1. All entries are to be submitted by email to writing@newsxpress.com.au.
  2. Each entry is to include a first page with entrant name, age in years and months, email address, name of local newsXpress business if known (not mandatory) and the name of the piece.
  3. Each page of the entry is to have only the name of the piece.
  4. Entries to be an original, previously unpublished short story, a song, a poem or first person narrative. Maximum word length: 1,000.
  5. Page format is to be A4, font is to be arial, 12pt. No images. For short stories and first person narrative, double spaced please.
  6. Entries to be in PDF or Microsoft Word format or a format easily read by either.
  7. There is no limit on entries per person.
  8. There is no entry cost.
  9. Entries close at midnight December 11, 2020.
  10. Each entry must, in some way, reference a newsagency. We are not being prescriptive as to how central a newsagency is to the story, song or poem. We leave that up to the writer. But, we do want there to be a reference at some point to a newsagency, any newsagency.
  11. The decision of the judges will be final.
  12. The winner will be announced on the newsXpress Facebook page and elsewhere no later than January 30, 2021.
  13. newsXpress will publish the winning stories on its blog, crediting the writer.
  14. Once the competition is over, all entries will be destroyed.
  15. newsXpress will not share entrant details or use them in marketing.

A newsXpress local store may choose to offer a local prize or prizes for entries from their area. This will be entirely managed at that local store level by the local store.

Footnote: I am the Managing Director of newsXpress.

14 likes

Category: marketing · newsagency marketing

6 responses so far ↓

  • 1 Peter // Oct 30, 2020 at 7:02 AM

    This is an excellent idea at the right time. My only wish is that every newsagent was involved.

    1 likes

  • 2 Mark Fletcher // Oct 30, 2020 at 7:05 AM

    Thanks Peter. They can be. While newsXpress stores have the collateral to promote it and it’s run under that banter, any newsagent can promote it. The winners will be chosen on creative merit.

    More broadly, it’s no longer possible to see the channel as a channel for things like this. Marketing groups exist to facilitate differentiation, which is good in my view.

    1 likes

  • 3 Graeme Day // Oct 30, 2020 at 8:29 AM

    This is more like it. At last a community project of an inspiring creaive kind.
    This should bring great interest and put focus on newsagents as a more interesting business in its place within the community.
    Great initiative.

    1 likes

  • 4 Jeff // Oct 30, 2020 at 5:17 PM

    I like this idea a lot, especially that you are not trying to sell anything. Smart.

    0 likes

  • 5 David // Nov 3, 2020 at 9:55 AM

    What a good and positive initiative.

    0 likes

  • 6 Mark Fletcher // Nov 18, 2020 at 8:07 AM

    UPDATE: The entries are flowing in for this. It is terrific seeing people engage with the opportunity and the newsagency connection.

    0 likes

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