Australian Newsagency Blog

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A cautionary tale re online advertising

Mark Fletcher
January 5th, 2021 · No Comments

Marketing Today host Alan Hart interviews Kevin Frisch, who was recently the CMO of Wag and before that the head of performance marketing, and CRM for Uber.  In this interview they discuss a Ange of topics related to online advertising and, in particular, fraud occurring with online advertising as experienced by Uber.

It is a stunning expose of a scam that cost Uber millions. In online advertising is interesting to you, I think you will find this interview fascinating.

The discussion at around 15 minutes about how they acquire customers is fascinating as is the realisation about how much money Uber spend on pointless advertising.

Online ad platforms accessed through third parties make fraud as described easier.

In my own businesses we rarely advertise online now. We have never used third party platforms to place ads for us, thankfully.

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Category: Ethics

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