Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

This back to school season, please shop your local newsagency

Mark Fletcher
January 8th, 2021 · 2 Comments

If you are shopping for back to school supplies, please shop your local newsagency, yes your local newsagency.

Your local newsagency will be most likely locally owned and locally connected and supportive of local community groups.

Sure some overseas companies and big national retailers will claim their products are cheaper. Sometimes, price does not make something cheaper. One shopper told me recently about a stationery item they bought a while from a national retailer than was 10% cheaper than our price. The item broke after a few days. They then bought from us and the replaced item is still going strong, months later.

Oh, and if you think the local newsagency is some old and out of date shop from the past, think again. Many local Aussie newsagencies have changed, offering brand name stationery you can trust, on-trend gifts you will love to give and the most amazing range of cards you will see.

Yes, the local Australian newsagency has changed. Well, most have changed. They are fun places to shop, fresh, current and relevant to the needs of 2021.

For back to school stationery needs, start at your local newsagency. Supporting them helps them support your local school community. You see that every day through local newsagent support for school students, school groups. Every day newsagents are asked for support and donations for local community groups, including school groups. They can only do this if there is robust local support for their businesses.

Please don’t be duped by the truckloads of cash poured into advertising by competitors chasing your back to school spend. They have the cash to do this, to make it look like they have good products and good prices. Often, when they say they will price match, they don’t sell the same brands, often selling cheap imported products only available through them.

Your local newsagent is a perfect place to shop for back to school for quality, service and community connection.

Now, if you are preparing to comment to say that the local newsagency is dead, out of date, expensive or in some other way failed, please don’t. Too often, former newsagents and failed newsagents hop on here to try and bring down the channel they left.

Your local Australian newsagency is most likely offering a fresh retail experience to the one you remember. If you are looking for back to school products, start there, start local, at your local Aussie newsagency.

13 likes

Category: Stationery

2 responses so far ↓

  • 1 Peter (not him) // Jan 8, 2021 at 11:53 AM

    Thank you Mark for writing this. I am in a regional area and every year BTS is a fight with schools chasing on price and then asking us for donations through the year. You nail it. I appreciate you fighting for us.

    1 likes

  • 2 Mark Fletcher // Jan 11, 2021 at 7:51 AM

    Thanks Peter. I have shared this widely including at Twitter, LinkedIn and elsewhere. I wish more would be taking to social media and other platforms talking up supporting local Aussie newsagencies for Back to School.

    0 likes

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