ALNA has shared news today that Australia Post will not be proceeding with the trial of selling magazines in its outlets.
This is great news.
ALNA has lobbied hard on this issue as have plenty of us.
I’m not sure who made the call … Australia Post, Are Media. It’s a good decision for the Aussie newsagency channel and for the magazine category more broadly. It encourages newsagents to remain or become local magazine specialists without a worry that Australia Post wants to take the shine off that.
For reference, here’s my video from October 28, 2020 on the issue: