Social media platforms like Twitter allow us to see what shoppers think about our channel. Looking this morning, I found the thread below on stationery. One of the comments caught my attention as they talk about the demise of local newsagents. Then, in the same thread is the comment that local newsagents were a godsend during Covid lockdown.
The more we engage on social media speaking about our channel the better. We have many good stories to tell.
I’m amazed that so many people have occasion to shop at Officeworks. Apart from their technology offerings, what paper stores can you possibly need in the digital age?
— Natasha Robinson (@NC_Robinson) January 27, 2021
Here’s the bit about the demise of our channel:
The demise of local newsagents also means some supplies once bought with a magazine or paper are now purchased at Officeworks. Also for arty types finding a decent local shop that has all the paints, pens, brushes, pencils, sketch books, canvases etc isn’t easy either
— Danielle Cahill-Gray (@dmcahill) January 27, 2021