A blog on issues affecting Australia's newsagents, media and small business generally.

The scent of Christmas encourages Christmas purchases

For several weeks we have had a Christmas range of candles, soaps, scent sticks and more near the entrance to the shop, places so as to tease but not overwhelm.

It is terrific hearing customers comment. It’s always positive, and often leads to a purchase either of one off the scented products or other Christmas products nearby.

It’s an easy move placing gently scented products near the entrance and near other Christmas products.

In areas recently out of Covid lockdown, shoppers are keen for the Christmas experience. There is a curiosity about what has changed in retail. They are looking for a difference. It’s an opportunity for us to try things out and this is why I suggest to retailers who have not engaged with scents in their stores to consider doing so this Christmas.

We are loving the shopper reactions, and their purchases.


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