A blog on issues affecting Australia's newsagents, media and small business generally.

Changing the pen pitch in the newsagency

I’ve talked here plenty of times about how pens are displayed in retail shops I like overseas. I am grateful to the team for this execution now in place at one of my shops.

It’s been in place a couple of weeks and the shopper reaction has been terrific in terms of comments and purchases.

Best of all, it has changed (in a good way) how shoppers interact with the category, which was our goal for making the change. The move is part of the on-going narrative evolution away from traditional newsagency.

I made the video to pitch the change on social media. I filmed it using my iPhone and dropped that video into iMovie, where I stripped out the sound of the shop. From there I took it to an online edit quite where I added background music and text. The whole thing took less than 5 minutes to make. I mention all the steps to show that anyone could do this.

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