The floods in Queensland and New South Wales are hitting hard with homes and shops under water.
The extent of the impact for many, especially those in business, will not be clear until they are permitted to return to their shops. All they can do for now is look on at the footage shot by drones.
Some already know from what they have seen that their shops will have to be gutted. Flooding like this does extraordinary damage, leaving little to be salvaged.
I know there are plenty of us in the channel, newsagents and suppliers alike, thinking of our colleagues facing tough times right now.
We have been watching this unfold since late last week. It is disappointing that it was not until today that some practical federal assistance was announced.
Hopefully, practical assistance will be more forthcoming than the promised bushfire relief funds announced two years ago and not delivered.