In data just released, plush sales in Australian toy retailers in January were up 19% on last year, making the category a stand out among toy categories.
This is a terrific result for retailers in this space.
Now, for those wondering, plush is a broad category. It includes squishy, traditional bears, licences products as well as the everyday plush characters.
In a typical newsagency, less than a square metre of space can generate $15,000 or more year in revenue.