A blog on issues affecting Australia's newsagents, media and small business generally.

Omega Mart by Meow Wolf – an immersive and confrontative retail-inspired art installation

I am grateful to have been able to visit Omega mart by Meow Wolf at Area 15 in Las Vegas recently. This retail-inspired immersive art installation gets you from the moment you enter the shop.

It sells the most ridiculous of products.

Omega Mart challenges the senses, especially when you step trough the retail displays into the behind the scenes of the ‘shop’.

As a retailer I found it fascinating looking at the perspective of retail the artists brought to life in this. It was a very different cultural experience, one I enjoyed immensly, and one I have reflected on plenty of times since as I have contemplated retail of the future.


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