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Generic social media posts are a waste of time for newsagents

There is no shortage or people and organisations offering retailers generic social media posts for your business page.

Generic social media posts are a waste of time. People quickly scroll on by as these generic posts are seen as noise to ignore. Being in someone’s news feed is of no value unless they value your content.

Generic may be what we see big businesses do with many stores across the country. But, they are all the same. No two newsagents are the same in Australia.

Posts about what many others have such as magazines, greeting cards, stationery and lottery products are likely to be of little value unless you post about them in a way that is unique, useful and entertaining. Generic posts are not this.

The best social media posts are those by you and about your business, posts that are unique, engaging, enjoyable and useful.  Posts that share appreciated knowledge do well, as do posts that are informative re the local community and posts that are fun.

There is no shortcut for better social media posts. You must do the work, put in the time, your time, to make social media work for you.

While I understand that time is short and you may not feel sufficiently creative to invest time in social media. Give it a go. Find your voice.

Be yourself as being yourself is the only way to stand out, to be noticed on social media. Again, generic posts don’t cut it.

Given assumptions made about the local Aussie newsagency, how you engage on social media is vital in terms of how people will see your business. Take this as a challenge and an opportunity.

Newsagency management

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