I’m the owner of newsagency software company Tower Systems and back in 1996 I bought a newsagency business in Melbourne to gain first-hand experience running a newsagency. We think that has played a key role in our software being used in more newsagencies in Australia than all other software companies combined.
We still own and run newsagency businesses today. This video, shot Jan 13, 2024, features magazines at our newsXpress Malvern shop. It’s a magazine specialist business.
Magazines require unique management tools in software and our Tower Systems newsagency software has those. In addition to linking with magazine distributors, our newsagency management software plays a key role in helping newsagents to transition their businesses to be less reliant on print products.
Using our software, newsagency can also easily sell online through our Shopping, Big Commerce, WooCommerce and Magento integrations. Plus, we like to 3 awesome roster tools and a ton of payments platforms including Tyro, Linkly Cloud and Linkly. Oh, and we link direct to Xero, of course.
Owning and running a newsagency gives is a place where we can play with our software, experiment, innovate. It is part of our research and development experience as we test to see what is possible for newsagency businesses and other retailers. With AI and software more broadly playing a bigger role in evolving retail, being a software company with our own shops is an advantage we are grateful to have.
Newsagents benefit from the Tower Systems newsagency software in plenty of ways, including:
1. Exclusive smart greeting card reporting Embedded in our software is category / segment level reporting that newsagents are using to grow card sales 25% and more. That’s money in the bank.
2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
3. Safe decisions make for a better P&L. From data feeds from suppliers through to Xero, we help you nurture data for the safe decisions.
4. Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can help you sell to people you will never meet. We develop websites for newsagents.
5. Easily accessed personal service. A key reason 4 times more newsagents have chosen Tower than any other software is customer service. We are here for you, with you, every day.
6. Current software. Current technology. Fresh, current design.
Our newsagency software also helps newsagents run businesses that rely less on revenue from lottery product sales, which matters since they are transition more to a direct to consumer model online.
I am grateful for the trust newsagents show in Tower Systems and that this has helped the company to continue to grow and serve newsagents, and to help them navigate change.