A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Hey magazine publishers here’s how to use social media to pitch retailers, preferably newsagents

British publishers appear to be more engaged in marketing that pitches retailers than their Aussie counterparts.

Are media and Lovatts are the two biggest Aussie crossword publishers and they each offer cash prizes. This ad above is something they could easily do if they wanted to drive retail sales.

There are many Aussie craft titles for which I can’t see any pitches like the one above.

I can’t figure out why Aussie magazine publishers are so disinterested in newsagents.


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