British publishers appear to be more engaged in marketing that pitches retailers than their Aussie counterparts.
WOO-HOO!!! 🤑52,000 reasons to PICK-UP-A-PUZZLER magazine!🤑 The BIGGEST-CASH-COMPETITION in our history is NOW OPEN!!💰 Grab participating mags NOW from SUPERMARKETS, NEWSAGENTS & WHSMITH.👀 Closes 12 June #puzzler #cash #prizes Full T&Cs can be found at https://t.co/uwiIkLg6lf pic.twitter.com/B5PQzoZKy9
— Puzzler (@puzzler_no1) March 20, 2024
Are media and Lovatts are the two biggest Aussie crossword publishers and they each offer cash prizes. This ad above is something they could easily do if they wanted to drive retail sales.
Your May issue is now on sale – and it's filled with bloomin' lovely projects for all!
Pick up your copy today! This issue is available in newsagents and supermarkets. Visit https://t.co/6mjOhMGLoP to subscribe or buy this issue online while stocks last! pic.twitter.com/X8L4Wdoobr
— CrossStitcher (@XStitchmagazine) March 19, 2024
There are many Aussie craft titles for which I can’t see any pitches like the one above.
I can’t figure out why Aussie magazine publishers are so disinterested in newsagents.