Author: Mark Fletcher

Better Homes and Gardens is the feature magazine on the aisle end between our two main magazine aisles. This display went up yesterday and is already driving good business. We also have the title in its usual location as well as in two pockets in with the women’s weeklies titles. It warrants all of the real-estate, Better Homes and Gardens performs very well for us.  The colours used for the cover make it stand out.

We will move Better Homes and Gardens a couple of times in the month – it responds well to change, especially around weekends when we sell most copies.

We have placed marie claire with Jennifer Hawkins naked on the front cover at the premium space at our main counter as well as in its usual location with women’s magazines. While the counter placement will generate some negative feedback from customers it will also sell more copies.

Personally, I think the interest generates is terrific as it gets people engaging in the body image debate.

The free sunglasses with the magazine are a bonus for an already much talked about issue.

We have placed the oversized issue of Vogue in a ‘dump bin’ at the entrance to our women’s magazine aisle. See my earlier blog post on the challenge.  We also have limited stock in the magazine fixturing in its usual space (we reclaimed space from other titles) but we expect the ‘dump bin’ to work best for us.

These wire rack units are useful when you need a quick solution and the ability to move the stock around.

We are promoting the first issue of That’s Life for the year at the counter as well as with the display you can see in the photo – this is placed at the entrance of the shop as people approach our main lottery counter. That’s Life responds well to promotional displays, especially at holiday time when people have spare time on their hands. We will leave this display up until Friday when we will reassess use of the prime space based on sales.

We have placed Prevention and Good Health on display alongside our main newspaper stand because it’s the time of health and fitness resolutions.  We see a significant change in customer traffic through school holidays – the opportunity for impulse purchases increases.  Given the space the display takes, we’ll leave the display up only for a week.

We are promoting Burke’s Backyard to shoppers leaving our women’s magazine aisle this week.   This title has been out a week and has already sold well thanks to our initiatives so stock is limited for the ACP display initiative we have been asked to do this week.  The best time to promote a popular title like Burke’s Backyard is from the day of on-sale.  A week later has challenges.

These displays we do on the back of the ACP basket builder stand continue to work well for us.   We use them to drive impulse purchases – with success.