A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Author: Mark Fletcher

Misinformation on Bill Express

A news story on the ABC website today has some unfortunate misinformation attributed to the Australian Newsagents’ Federation.

Around 3,500 newsagents across the nation can no longer process bill payments, electronic mobile phone recharge PINs, and the Bill Express-owned Bopo pre-paid credit cards.

The ANF says a replacement system is yet to be found.

Chief executive Don MacAskill says some family-operated newsagencies will struggle

“There is no doubt that this is going to have serious ramifications on newsagents’ business,” he said.

Mr MacAskill says newsagents have no choice but to continue paying around $500 a month for computer software made redundant by the demise of Bill Express.

Many newsagents can process mobile phone top up and sell other electronic voucher product.

When the ANF says a replacement is yet to be found, it means that a replacement from which the ANF can profit is yet to be found.  The ANF made at least $200,000 a year from Bill Express.

In any statement about Bill Express, the ANF needs to disclose that it was a commercial partner of Bill Express and for a considerable fee it promoted Bill Express to newsagents.  The ANF is right to say “this is going to have serious ramifications”.

The ANF ought to know that newsagents have been receiving legal advice which contradicts its statement regarding the lease of the Bill Express equipment.

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Bill Express

OzLotto jackpots to $40 million

With OzLotto not going off last night the jackpot is now $40 million.  This is cause for great celebration.  We will certainly go hard with in-store promotions, syndicates and other activity to drive sales.  The only dampener to an otherwise great story is the battle many Victorian newsagents continue to have to navigate with Tattersalls and their demarcation dispute with Intralot.

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Lotteries

St.George eftpos rates are for ALL newsagents

As a result of internal miss-communication, some newsagents have been told by call centre staff at St.George / Bank SA that they need to be a member of the ANF to access the St.George merchant service rates I negotiated for newsagents. Newsagents do not need to be a member of the ANF. All you need is to tell the call centre staff you are a Tower newsagent and the excellent rates are yours. It would be wrong to require you to be part of an association to access rates I negotiated on behalf of all newsagents.

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Bill Express

ANZ moves to protect its Bill Express network

The ANZ Bank is said to be shipping thousands of terminals to newsagents and other retailers in the wake of shutdown of the Bill Express network today. This is a late move by the bank which has watched as various players have chipped away at their merchant services footprint across the Bill Express network. I’m told the new terminals will start arriving today and and that the bank has waived the usual monthly fee for three months.

As announced to the ASX late yesterday, the ANZ has an interest in 13.2% of shares in Bill Express.

Meanwhile, OnQ, 37.62% shareholder in Bill Express has announced that it will make a statement to the market about its future today. I’d expect it to follow in the footsteps of Bill Express.

The other public company to watch is ETT. Bill Express owns 43.44% of shares in this business which is currently voluntarily suspended from trading.

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Bill Express

The sale or return curse

Where newsagents can make a choice on product lines we will carry, the quantity we carry and the retail price in our stores sale or return terms ought not be part of the equation. SOR terms make us lazy. They make suppliers lazy too. SOR is one reason newsagents don’t do so well in buying – we make our decision knowing their is a parachute for a soft landing.  I see this every day n stock turn figures for newsagencies.

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Newsagency challenges

In the wake of Bill Express

The phones have rung hot since around 11am today when it became clear that Bill Express was starting to implode.  Newsagents suppliers and media outlets wanted to talk about what happened to Bill Express and what the next steps might be.  There are several parties I really feel for as a result of the shutdown of the Bill Express / Dialtime network today:

  • Suppliers relying on the network for income.  Some of the phonecard companies and other electronic voucher products relied in the Bill Express / Dialtime network for significant revenue.  To have cashflow this cut off immediately will hurt until they make alternative retail network arrangements.
  • Newsagents yet to make other arrangements.  Despite the warnings, more than 2,500 newsagents do not not have alternative arrangements in place.  This will cost between 5% and 15% of revenue depending on the business and will take several weeks to fully replace with alternative arrangements.
  • Consumers who have relied in Bill Express / Dialtime outlets for mobile phone top up, convenient bill payment or even BOPO visa recharge are left hanging.  In rural areas this will, hit hard.

There is no doubt Bill Express and relates entities  OnQ and ETT will be in the news for a while to come as their future is finally resolved.  In the meantime, many small businesses and consumers will be affected in personal ways, beyond the shareholder and major supplier losses which will dominate the news stories.  The nature of the Bill Express business is such that there will be many personal stories emerge over the coming weeks.  These are stories I’d like to hear.

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Bill Express

Bill Express alternative for newsagents

Given the news from Bill Express today, we have been swamped with calls about alternatives. To help newsagents navigate the eziPass option I have prepared the information below.

EZIPASS, A BILL EXPRESS ALTERNATIVE. Newsagents looking for an alternative to Bill Express are encouraged to consider eziPass. Using eziPass, newsagents can easily sell: Visa Prepaid (BOPO alternative), mobile phone recharge, phonecards, magazine subscriptions, NSW fishing licences, CityLink top up and tourism tickets. eziPass does not currently offer a Bill Payment alternative nor does it offer Optus or Vodafone recharge.

MORE THAN 700 NEWSAGENTS USE EZIPASS. Just eight months old, more than 700 newsagents have signed up with eziPass.

HOW EZIPASS WORKS. eziPass is software which runs on any Windows based computer connected to the Internet and with a thermal receipt printer attached. If a customer asks for, say, a Telstra $30 recharge, you select this from a menu, confirm that this is the product you want and the voucher is printed. As the name says, easy! Because eziPass is PC based, you can run this on as many computers as you wish.

EZIPASS IS FREE. eziPass is free for all newsagents. Tower Systems provides telephone support for free as well.

HOW TO SIGN UP FOR EZIPASS. Go to www.ezipass.com.au and click on retailer sign up. Three are three forms to complete:

  1. Complete the eziPass sign up form and fax this to 03 9524 8099.
  2. Complete the SCX Visa Prepaid Signup Pack and fax this to 1300 650 843.
  3. Complete the Access phonecards Signup Form and fax this to 07 5526 9737.
  4. Email support@towersystems.com.au and when you have submitted these forms – we will track your applications with each of the companies for you. Please include your business name and contact number in the email.

WHAT HAPPENS ONCE YOU SIGN UP FOR EZIPASS. The various forms are processed and we send you a CD by Express Post. Under separate cover, for security reasons, we send you your password. You can start using eziPass once the three suppliers have processed your applications. This could take up to two weeks. However, we are working with each to fast track applications and get you running ASAP.

RECOMMENDED EFTPOS ARRANGEMENTS. For Eftpos facilities we recommend are those from St.George/Bank SA. Call 1300 768 975, tell them you are a Tower newsagent. If they say you need to be an ANF member, please let me know on 0418 321 338. You do not need to be an ANF member. They may try and sign up for mobile recharge. We recommend against this as it probably involved a long term contract through ePay.

AUSSIE PHONE CARDS – 30% COMMISSION FOR EZIPASS NEWSAGENTS.We have negotiated a 30% commission on Aussie phonecards for eziPass newsagents – this is 50% more than commission on other phonecards. Aussie offers good quality lines and no surcharges. Some cards, for example, have a charge per day regardless of whether you call.

EZIPASS CONTACTS: Technical support: 03 9524 8000 or by email at support@towersystems.com.au. For other queries please call Mark Fletcher on 0418 321 338 or Andrew Halpern 03 9524 8040.

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Bill Express

Bill Express appoints Administrators

Bill Express announced to the ASX at 1:41pm today that the Directors have resolved to appoint administrators to the company today.

Of the 3,600 newsagents using Bill Express I’d estimate than at least 2,500 are as of today without mobile phone recharge, phonecards and other products and services offered by Bill Express. Most of these newsagents continue to have $495 a month (plus GST) taken from their account by a company associated with Bill Express.

The tragedy is that newsagents stumped up close to $90 million in capital for Bill Express in the form of leases for equipment. It is these leases for now useless equipment, which unlocked the millions for the company, which newsagents have been left with. The wash up will make interesting reading but do little to help newsagents who will carry a huge financial burden.

The ANF, the newsagent’s own national association, robustly promoted Bill Express to newsagents and profited handsomely from this arrangement. The association has all but washed its hands of Bill Express as soon as revenue from the company dried up. I’d expect newsagents to quit the ANF over this.

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Bill Express

Bill Express suspends network

Bill Express has just advised all retailers to suspend selling products or accepting Bill Payment through its facilities. here is the text of the announcement:

Bill Express advises that due to its current circumstances we request that you suspend vending all prepaid products, processing any bill payment transactions or taking any bopo card top-ups until further notice.

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Bill Express

Bill Express in Administration?

I have been told that Bill Express appointed an Administrator last night and that they have eight weeks to find a buyer for the business.  While I have been unable to confirm this report, I note that Bill Express has announced to the ASX this morning that the Al Othman group has withdrawn its recapitalisation proposal.  This was the only white knight at the Bill Express table.  I expect that this afternoon’s announcement will be regarding Administration.

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Bill Express

Rising petrol prices can help newsagents

petrol.JPGThe higher price of petrol climbs, the greater the opportunity for newsagents. People will think before they get in the car and drive to shop. If they can get what they want locally they will walk or at least drive a shorter distance. This is where the high petrol price is an opportunity for newsagents. We are the quintessential local business. We ought to seize the opportunity. Here are some ideas:

  • Local Marketing. Reconnect with households and businesses around your newsagency and remind them that you have locally what they might otherwise drive for – or that you can get it in for them.
  • Improve convenience.  Look at how you can make shopping at your newsagency even more convenient and appealing.
  • Comparative pricing. Make it your business to beat a major competitor on some popular items. For example, at our shop, our printer ink prices are better than Big W, Australia Post and Officeworks. While customers discover this and are thrilled, a small sign near the category could people not in the market for ink to trust us for other categories and shop locally more often.
  • Delivering value. Offer a free delivery service for purchases above a certain value.
  • Save money. Do deal with a local independent petrol outlet. Offer coupons for discount petrol which they provide in return for them handing out discount coupons for use in your newsagency.
  • Talk it up. At your next team meeting share some ways they can let customers know that shopping locally reduces what they spend on petrol.
  • Offer deals for volume. In some areas people will shop less frequently. Drive a deeper shopping basket by offering deals for a bigger spend.

While rising petrol prices present serious challenges for newsagents, they also present opportunities worth exploiting.

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marketing tip

Paperless magazine returns

It’s great to see that Gordon and Gotch has switched to paperless magazine returns for newsagents who are EDI complaint. The time saving is welcome. Even better is the rapid confirmation of credit amount following receipt of the EDI returns paperwork. The Gotch process for verifying that a EDI newsagent is compliant is thorough. While some see the hurdle as daunting, the reality is that compliance is good for business.

I have seen that as the folks at Gotch have evolved their processes the sell through rate in my newsagencies has improved.  Sure there are occasional supply blips but, overall, we are far better off with their supply model today than three years ago.
What is interesting about EDI compliance is that it is a benchmark for people looking at buying a newsagency. A paper based returns process is far more daunting for someone new to running a newsagency than the electronic returns process. The message for newsagents wanting to sell their businesses is to get EDI compliant and make the business more appealing to prospective purchasers.

The Tower Systems advice on the new process is here.

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magazines

The challenge of the shopfit

We are finally developing plans for a new shop fit for our Frankston newsagency.  I say finally because we have been working on this off and on for the last six months.  Beyond the challenge of the physical space itself (columns, no back room etc) is the challenge of developing a layout which is fresh yet flexible to continue to evolve after the new fit is opened.

Too many newsagency shopfits are inflexible and are based around carpentry which is expensive and difficult adjust as the needs of the business evolve.  For example, I expect we will devote less space in three years to magazines than what we do today.  The shop fit needs to be able to handle this evolution without rebuilding fixturing.

We are looking at the Kleerex magazine fixturing options from Europe which provide the flexibility we see as essential. I have had some experience with this at our Watergardens store and there, almost a year on, it is working a treat if sales growth is anything to go off.  The only challenge around the Kleerex product is the price and service levels of the local supplier.

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Newsagency challenges

Grodon Ramsay and politics

review_ramsay.JPGGordon Ramsay is the brand of the moment and nowhere is this better illustrated than on the cover of the latest issue of the I.P.A. Review magazine.  I picked up the magazine curious as to why they would run recipes from Ramsay.  I should have known better.  The article the cover promotes takes a whack at his politics.  I am glad I checked as I had thought of locating this issue in our food section.

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magazines

Promoting Marie Claire at the counter

mc_aug08.JPGWe are promoting Marie Claire at the counter this week. Even though the latest issue has been out a week and has sold well, the free Prevage anti-aging formula gift is the most compelling gift with a magazine this week.  We have enough stock to support the offer so using our premium counter position makes sense.

Our goal is to sell out of Marie Claire by the end of the week. I will be interested to track sales from this counter position compared to the the stand we used last week near our newspaper display.

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magazines

Thanks to the AFL

afl_prod.JPGAFL related products are great for newsagents. Here we are well into the second half of the season and AFL products are selling as well as ever. Cards, figurines, cards, magazines, cards, albums, kids magazine and, did I mention, cards. While cards are the killer product, most of the products are perfect at the counter as an impulse item. On pure sales results, the AFL is the most important sport in my newsagencies.

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newsagency marketing

Marketing tip: coupons

coupon1.JPGA good way to promote your newsagency is to offer something of value to another business to giveaway. Using Microsoft Word it is easy to create coupons tailored to your business. These could offer a free gift with a purchase, a discount off, say a magazine, a two for one deal or some other offer available only through your business. The right coupon with a compelling offer handed out at a neighboring retail store should drive additional traffic. You can do the same for them from your business.

The keys to success with coupons are:

  • The offer provides real value.
  • It is only available at your store.
  • You target people who are less likely to visit your shop.
  • There is a time limit on redemption.
  • The retailer you partner with, to hand out the coupon, believes in the offer.
  • The coupon itself is simple – the value proposition has to be “got” immediately.

Many newsagent suppliers will work with you on this type of marketing by providing giveaway items if one of their items is purchase or a discount on incremental sales. The key is to ask.

Coupons are an easy and cheap marketing opportunity. I’d suggest newsagents engage in three or four such campaigns a year. If nothing else they get the name of your business in front of other shoppers and other businesses.

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marketing tip

Promoting stationery in-store

3mad.JPGStationery can be a set and forget department with products rarely moved.  Customers can become as store blind as newsagency staff.  We are using a small screen placed within the stationery department to play TV commercails and other video content (with sound) to draw attention to products.  The key to this is brand name suppliers being prepared to work direct with us on the in-store promotion opportunity as often they prefer traditional in-store marketing collateral.

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retail

Newsagent software exclusives

The term exclusive is tossed around a lot by software companies.  They want to show that only they have some great benefit that will sway you in their direction.  As the owner of Tower Systems it is important to me that when Tower claims something as exclusive, it can prove the claim.  Click here for a list of current facilities and services exclusive to the Tower newsagent software.

Of particular interest to me is the exclusive magazine supply chain projects.  In addition to those listed, there are two others I cannot detail publicly.  Our mission in the magazine supply chain side of our software is to help newsagents reduce workload and improve decision making around the category.  Being newsagents ourselves helps in pursuit of these goals.

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newsagent software

US auto magazines wobble

MediaPost reports that Auto magazines are struggling in the US with many reporting double digit declines. Year on year to June 30 2008, motoring title unit sales are down 4% at our Forest Hill location. I’d expect to see growth this financial year based in part of renewed interest in the category because of the local edition of the Top Gear magazine and TV show – more eyeballs browsing the category provide an opportunity to lift sales.

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magazines

Swobbles and school holidays

swobbles21.JPGLaunching the range of Swobbles at the start of the school holidays have proved good timing.  The colourful window display attracts kids and they bring parents and grandparents.  Once they look at the display they see our card and social stationery ranges and this is a department benefiting from Swobbles in the window.

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retail

Basic newsagent marketing

nx-create.JPGMarketing outside your newsagency is essential to growing the business. Too often I see newsagents rely on existing traffic or natural growth to boost sales. The latest Create Art flyer from newsXpress will bring new customers looking for quality art products at good prices. Some of these new customers will stick. The flyer is part of a broader year long marketing strategy designed to drive traffic, sales and depth of spend across multiple categories.

Major retailers spend a minimum set percentage of turnover every year on marketing. The Australian on Thursday had a story about Woolworths increasing its annual spent to $100 million, up 16% on the previous year. While newsagents cannot compete in quantum, they can compete by establishing a marketing budget which is a percentage of turnover. They can then balance the use of that budget across appropriate activities.

The Create Art flyer is a good example of cost effective marketing. Developed by the supplier exclusively for newsXpress, the store level cost can be zero or small depending on the number of flyers engaged and how they are deployed. The key is regular promotion of the business, using compelling offers for different categories, outside the shop.

Smart newsagents will increase their marketing spend across multiple departments in the face of tougher economic circumstances. Good execution will be rewarded with insulation against any downturn in our retail niche. Doing nothing externally sets the business up for average year at best or a drop is sales at worst. Given that rent, wages and other business costs increase annually, chasing growth is the only option.

I have some questions for newsagents reading this:

  1. What percentage of your turnover do you allocate to marketing?
  2. Is the marketing budget spread across your top four departments?
  3. Is the marketing spent on activity outside your store to pull new traffic?
  4. How do you track the success of the marketing?
  5. When you send external marketing do you engage in-store with a message and theatre to reflect the offer sent out?
  6. Is there a plan to your marketing at least six months out?

The risk is that newsagents and other small business owners see external marketing as too hard, that they cannot compete with the $100 million spend of the likes of Woolworths. There are many newsagencies which offer proof that you can compete. It is a challenge but as small business owners we are more local, flexible and connected than our big business competitors. Individual businesses can use this to their advantage. Groups of newsagents such as newsXpress can use their size to their advantage – as the Create Art flyer shows.

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marketing