The placement of the pocket displays unit holding That’s Life Puzzler on the go in front of That’s Life is working brilliantly. We will sell out in three weeks. Nice.

We were concerned that this unit might hurt sales of That’s Life.  It hasn’t. That said, we will not leave it here for the long term. We have taken care of the display unit and will use it elsewhere in the store.

Sales of the official guide to the 2012 Tour de France have been terrific from this counter display – so much so that we ordered extra stock over the weekend. We will sell out of our initial allocation by mid week.  We have the guide here at the counter as well as with our sports titles. It’s this counter location which is working a treat for us. There is no doubt that early sales are being helped by our own Cadel Evans being the current champion.

Our placement of My Weekly with the Queen’s jubilee cover story with newspapers has worked a treat with extra copies sold to people who would not look for this in the british magazine section. Often times tactical placement works bette than a great big display. That’s what has happened here. It’s nice when you get someone who came in for a newspaper purchasing something extra.

We have been promoting the latest issue of Dolly magazine since it’s on-sale with this display at the entrance to the women’s magazine aisle. We also have a double half waterfall at eye level in the usual location for Dolly – half way down our women’s magazine aisle.

Here is how one of my newsagencies is promoting the latest issue of Donna Hay magazine.

The column-based display is facing the mall and can be seen by shoppers as they pass by the business. You can click on the image if you want to see a larger version of the display.

I love the professional look of the display and the use of height.

We are promoting issue #3 of smith journal magazine with this placement with men’s fitness titles as well as placement in what we call our thinking man’s magazine section plus our usual location for frankie magazine. We have found that multiple locations work well for us for smith journal with each ovation working equally well in our business.

smith journal is a terrific new magazine title.  It is generating important sales for the men’s magazine category. Newsagents who didn’t give it a good run early on should have another crack and look forward to sales.

We are promoting diabetic living magazine with our weekly magazines and with this placement in the usual location for the title. Note how we are using a simple placement in an acrylic unit above the usual placement for the magazine. This top-of-stand display is the only one shoppers see as they walk down the aisle, it acts as a terrific beacon for diabetic living – showing off the current issue and reinforcing where the magazine can usually be found. Sometimes the simplest ideas work best.

Click on the image to see the placement in detail.

We are promoting the latest issue of Weight Watchers magazine with this behind the counter promotion, placement with our weekly magazines as well as prime placement in with our health titles.

The new look magazine looks terrific and the activity around the launch is a good reason for newsagents to promote the title differently to usual, to give it extra attention.

we have found that placement of Weight Watchers with weeklies works a treat. we pocket count and therefore know what sells in this position with the weeklies.

We are promoting the launch issue of SHAFT magazine from Morrison Media with full cover placement in our men’s magazine area, next to sport, fitness and personal training titles. This is adjacent to our trucking magazines.

We plan to give the title a few days with newspapers next week to get it in front of more eyeballs.

I complain about oversupply here so it’s appropriate when supplies are increased with justification. I’m thrilled with the bump in supply we received for My Weekly magazine and their royal jubilee feature.  we are supporting the opportunity with stock in the usual location for the title as well as with placement next to our weeklies like Woman’s Day and New Idea.

This is the display created by the team at my Watergardens store to promote marie claire magazine and their partnership with GET Up! in promoting marriage equality. They created this store-front display inspired by what has been created by the team at one of my other stores.

Shopper reaction to the marie claire campaign is excellent in terms of comments and sales.

We are promoting Zoo magazine with front and centre positioning because Sophie Monk is on the cover and her TV wash your balls ad for Lynx is getting plenty of attention on social media and around the water cooler. The TV ad is fun, a real piss take as they say.

We have our display for Take 5 up as well as placement of the magazine in a second impulse purchase location as well as the usual allocation for the title.  With the sales decay for Take 5 and That’s Life falling away once we hit Friday (that’s a good thing by the way – not a complaint) we expect to have the main display up for three days.