We are promoting issue #3 of smith journal magazine with this placement with men’s fitness titles as well as placement in what we call our thinking man’s magazine section plus our usual location for frankie magazine. We have found that multiple locations work well for us for smith journal with each ovation working equally well in our business.

smith journal is a terrific new magazine title.  It is generating important sales for the men’s magazine category. Newsagents who didn’t give it a good run early on should have another crack and look forward to sales.

We are promoting diabetic living magazine with our weekly magazines and with this placement in the usual location for the title. Note how we are using a simple placement in an acrylic unit above the usual placement for the magazine. This top-of-stand display is the only one shoppers see as they walk down the aisle, it acts as a terrific beacon for diabetic living – showing off the current issue and reinforcing where the magazine can usually be found. Sometimes the simplest ideas work best.

Click on the image to see the placement in detail.

We are promoting the latest issue of Weight Watchers magazine with this behind the counter promotion, placement with our weekly magazines as well as prime placement in with our health titles.

The new look magazine looks terrific and the activity around the launch is a good reason for newsagents to promote the title differently to usual, to give it extra attention.

we have found that placement of Weight Watchers with weeklies works a treat. we pocket count and therefore know what sells in this position with the weeklies.

We are promoting the launch issue of SHAFT magazine from Morrison Media with full cover placement in our men’s magazine area, next to sport, fitness and personal training titles. This is adjacent to our trucking magazines.

We plan to give the title a few days with newspapers next week to get it in front of more eyeballs.

I complain about oversupply here so it’s appropriate when supplies are increased with justification. I’m thrilled with the bump in supply we received for My Weekly magazine and their royal jubilee feature.  we are supporting the opportunity with stock in the usual location for the title as well as with placement next to our weeklies like Woman’s Day and New Idea.

This is the display created by the team at my Watergardens store to promote marie claire magazine and their partnership with GET Up! in promoting marriage equality. They created this store-front display inspired by what has been created by the team at one of my other stores.

Shopper reaction to the marie claire campaign is excellent in terms of comments and sales.

We are promoting Zoo magazine with front and centre positioning because Sophie Monk is on the cover and her TV wash your balls ad for Lynx is getting plenty of attention on social media and around the water cooler. The TV ad is fun, a real piss take as they say.

We have our display for Take 5 up as well as placement of the magazine in a second impulse purchase location as well as the usual allocation for the title.  With the sales decay for Take 5 and That’s Life falling away once we hit Friday (that’s a good thing by the way – not a complaint) we expect to have the main display up for three days.

The media coverage of the news that Kerri-Anne Kennerly has been diagnosed with breast cancer has been considerable.  Without wanting to look crass (but we are retailers after all) we placed copies of the magazine at each sales counter position. The placements served as a reminder to customers about the high-profile cover story. It is driving impulse purchases for us.

Nothing beats getting the right product in front of shoppers at the right location in-store.

We are promoting the latest issue of Men’s Health magazine with this display in the usual location for the title. There is no better way to promote the magazine and the free razor gift with the title than to give it prime position at eye level in with our sports and fitness titles in our men’s magazine area. There is no missing Men’s Health when you walk into this area.  As for the razor gift, I love it – perfect for this title.

Check out the display created by our team at one of my newsagencies supporting the latest issue of marie claire magazine.

Themed to tap into coverage of the marie claire marriage equality campaign, I love the use of rainbow colours running to the floor.

The display also gives coverage to the free Napoleon Perdis lip gloss which comes with this issue of the magazine.

Placed at the front of the newsagency and facing into the shopping mall, the display has been situated to drive the most attention from shoppers in the centre. I stood and watched as shoppers noticed the display and approached it. This is what a good front of store display is about, getting shoppers to notice, stop and engage with the product.

The tickets for the Grand Designs live shows in Melbourne and Sydney have just gone on sale, giving newsagents an opportunity to push Grand Designs Australia magazine. While the TV show generates interest for the magazine, the live show should lift this further.

Our range of iPad, iPhone and Android device titles is proving to be not only a sales hit but also a hit at showing off the relevance of tech titles in-store. Every few weeks we give them a run outside their usual location to shop people not necessarily looking for technology titles that we have titles like these that could appeal to them. Displaying the full cover is vital, especially for the app guide.

I was in two Woolworths supermarkets yesterday and each had stands from ACP for promoting ACP magazines half filled with titles from other publishers. I have has suppliers say compliance is easier in supermarkets. Not from what I saw on the weekend. ACP would be more frustrated in that they probably paid Woolworths for the floor display unit space.

We are using the cover story relating to the Queen’s Jubilee to give Reader’s Digest magazine some time in the sunshine. Our approach is very simple as the photo shows – we have placed the magazine on top of our magazine filtering, above our british magazines which also feature the Queen’s jubilee.

Reader’s Digest is not big for us but this does not mean we should ignore it when it has a cover story we know will connect with our shoppers.