A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Challenges for newsagents with emerging newspaper and magazine subscription models

Next Issue Media, the digital publishing consortium of Condé Nast, Hearst, Meredith, News Corporation, and Time, Inc., commissioned research into publishers might leverage the opportunities
presented by digital platforms.The resulting White Paper is a must read for distribution newsagents and those representing them.

Next Issue Media is starting with magazines and plans to have their digital newsstand operating for the coming US Summer – as reported by Paid Content a couple of days ago.  Newspapers will make it to this platform.

Music publishers tried hard to maintain control of their distribution channels six years ago with modest success.  It will be interesting to see what happens with print.

In the meantime, newsagents have more information now available in the public forum with which to consider their own plans and the context of print media products within those plans.  No, I am not saying print is dead. What I am saying to distribution newsagents is – be fully aware of what is happening out there and make decisions which are right for you and your business.

Those representing newsagents in negotiations / discussions with publishers need to be across the Next Issue Media moves and similar moves by others.  If any of what I have written here is news to them then I would be concerned.

PS. be sure to watch the videos on the next Media website.

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Media disruption

Rolling Stone magazine selling well

rolling-stone-lennon.JPGThe latest issue of Rolling Stone magazine is selling very well – ahead of average performance when compared to recent issues in my newsagencies.  The success with this issue is a reminder of the success we can enjoy with specialist magazines in the newsagency channel.  My view is that this issue is popular because of the John Lennon coverage.  We have leveraged this by ensuring that the full cover is on display. People who would not usually pick up Rolling Stone have noticed the cover and enough of them have converted into purchasers.

We are lucky to have enough good traffic to achieve the sales we have thus far. High traffic is vital to the health of magazine sales in newsagencies, especially special interest titles.

Magazine publishers and distributors need to understand that good base traffic is critical to the success of special interest titles – like this month’s issue of Rolling Stone magazine. Dilute traffic to newsagencies -by putting traffic generating and high volume titles elsewhere – and you put special interest sales at risk.

While newsagencies are busy places, each product department and category relies on the other to drive business.

I am concerned that key newsagency suppliers and some newsagents are not making the right decisions to ensure the traffic health of our channel.

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magazines

Print the challenge for Nine Entertainment

Newsagents interested in the financial performance and prospects of magazine publishers will find the report in The Australian on Saturday about ACP magazines an interesting read.  James Chessell offers context of the ACP business within the overall Nine operation on the backdrop of a possible decision to float the business.

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magazines

Promoting Dolly magazine

dolly-jan2011.JPGWe are promoting the latest issue of Dolly with this aisle end display facing out onto our dance floor.  Click on the image for a lager version.  Dolly is one of those magazine titles which can respond well to  promotion in a high traffic location – especially with mums who buy it for their daughter.  This display will be up for a week only given the demand on display space at the moment.

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magazines

Advice from Network Services for flood affected newsagents

Network Services has published the following magazine distribution update for flood affected newsagents:

Network Services will continue in our attempt to get stock to you and keep you updated with our progress. At this stage we are very pleased to announce we have been able to successfully source alternate transport options for some parts of the state, with a number of weekly titles being flown into the far north to ensure delivery is made in a timely manner.

Details of our plans for Monday’s delivery are outlined below:

Far North Queensland:
We are in the process of moving some stock to you via air-freight in order to bypass flood waters. As a result we currently expect titles to be on-sale Monday close to normal including the key weekly titles – Woman’s Day & TV Week. Please note this is the plan at this point and is subject to the availability of airfreight slots – as you can appreciate capacity is limited & critical supplies have priority. Grazia & NW we expect to be on-sale Wed as usual.

Country:
This area is still a difficult one for our trucks and drivers. While some key line haul routes are opening (especially to the North) others remain closed. Additionally there are significant localised closures effecting access to & through key communities. We will deliver all products scheduled for on-sale Monday where possible.

Metro:
At this stage you should receive your deliveries on or close to the usual schedule – including Woman’s Day & TV Week.

Again we apologise for supply delays caused by recent events. We understand how important supply is to all businesses at this time, it is for this reason we wish to reinforce that supply has not been preferential. All supplies have been and will continue to be shipped to all businesses (regardless of type, size, sales volume) as soon as safe passage is available, the only factors influencing supply at this stage are the availability of drivers and safe access.

NOTE – We are currently attempting to contact all retailers and agents whose business’ or towns have been inundated by flood waters. This is order to discuss how we can best assist you during this difficult time. If you have not yet been contacted we ask that you call our Flood Assistance Hotline on 1300 131 169 and select Option 1.

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magazine distribution

Helping others raise flood relief funds

qld-floods.pngTower Systems created artwork for its retail customers and any other retailers to use in encouraging their customers to donate to the Queensland Premier’s Flood relief Appeal. This free artwork is available here. Feel free to use the artwork and share it with others. Every dollar helps.

We have been raising funds in our own newsagencies for several days with tremendous success. We have had customers dropping in coins from change while others have tipped in $20 or $30 from lottery ticket winnings. Most heartwarming indeed.

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Social responsibility

The Age cares less about the Australian Open

age-jan152011.JPGHow nuts is this!  The editorial folks at The Age newspaper put in a ton of work in bringing together coverage in advance of the Australian Open tennis tournament this week.  Someone in marketing decided to have a stuck on note stuck over the promotion on the front page of the newspaper promoting their Australian Open coverage.  The stuck on note is promoting up to 75% off the cover price for home delivery.  Marketing beats editorial again.  Marketing also beats newsagents – these subscriptions some at a huge cost to the newsagency channel.

These stuck on notes were not on all copies of The Age in each of my newsagencies.  We must have got some home delivery stock – the circ. people at The Age would not want existing customers to know that there is a better deal.  No, they would rather convert a full fare paying retail customer to a cheap-ass home delivery deal which has a much higher fulfillment cost for the newsagent.

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Newsagency challenges

Great calendar sales

calendars-jan15.JPGBeing the only calendar outlet left in the shopping centre is great for sales.  The photo is of most of our range as at yesterday. We will sell out without dropping our price below 50%.  Even at this discount we are in excellent shape thanks to great buying.  What a terrific calendars season it’s been!

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Calendars

Customers responding to flood appeal at the counter

flood-appeal.JPGJust as we found with the Victorian bushfires appeal, we are finding our customers responding positively to the collection of funds for donating to the Queensland Premier’s Flood Appeal.  From small change to lottery syndicate wins of $10 and more, money is getting dropped in.  This is wonderful to see.

We are using a transparent container so that the amount collected can be seen by all.  The container is tethered to the counter to protect against theft.  Our notice advises customers that we will post receipts to show what has been donated.  Customers loved this transparency during the bushfire appeal.

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Social responsibility

ACP Magazines raising funds for flood relief

ok-floods.JPGKudos to ACP magazines for donating ten cents from every copy of their weekly magazines sold over the next week to the Premier’s Flood Relief Appeal. Participating titles include Woman’s Day, Take 5, NW, TV Week, ZOO Weekly, OK!, The Picture, People and Grazia.  Staring with OK! which went on sale yesterday.

The total circulation of these magazines is in excess of 1 million copies each week.

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magazines

NANA assembles flood crisis team

Well done NANA for assembling a flood crisis team.  Here is a copy of the announcement:

“Become part of the NANA “Crisis Crew”.

The recent Floods have again highlighted the need for a register of qualified and experienced newsagents to assist where and when a catastrophe hits our industry be it a singular event or the current floods.

Some might remember many years ago the Newcastle Earthquake. NANA was quick to respond with help running shops allowing those agents affected to be able to clear damage from their homes. There have been several instances since including in recent times the Epping Newsagency tragedy.

NANA is therefore appealing to any newsagent working or retired who would be prepared to be a part of our “Crisis Crew” and with the current disaster, be prepared to travel to flood affected areas assisting the local agent by relieving in the shop thereby giving the owner the opportunity to clean up at home or assist a neighbour. NANA would cover travel and accommodation costs to a reasonable level.

• If you personally or you know of an Newsagent who needs help or,
• If you would be prepared to be part of the “Crisis Crew” ,
Please call NANA Services on 02 9744 0400 or email gary@nana.com.au.”

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Social responsibility

Who magazine first out with flood pictures

who-floods.JPGThe latest issue of Who magazine which went on sale yesterday is the first out with pictures from Queensland’s floods.  We have not done a flashy display to push sales.  Rather, we have the magazine placed with newspapers so that the full cover can be seen and the issue easily browsed by those who may not usually purchase Who.

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magazines

Advice for newsagents getting back into their businesses after the floods

Tower Systems published the following advice earlier today for newsagents using its newsagency software and getting back into their businesses following time away because of the recent floods.

Magazines
With truck routes dramatically affected, a lot of newsagents have missed their usual magazine deliveries. This advice outlines what to do when the stock does arrive in-store.

1. Arrive magazines via EDI.

You may find that not all of your magazine bundles have been delivered, so it is best to print a Pending Invoices report (by selecting the invoices to arrive, then clicking the ‘View’ button at the bottom and printing that report) before you arrive the invoices. This will give you a list of what you should have received, which you can compare to the delivery labels showing what you actually received. You will then have a list of magazines to process shortages for.

2. Process multiple returns in order.

You may have received several returns forms from magazine suppliers but not yet been able to process any returns through Retailer yet. The best process for this situation is to scan all of your returns into Returns Scanning as normal, then process the oldest returns form first. Don’t change any of the Early Returns, Retailer will work them out correctly to ensure you receive credits on time. (Don’t press the ALL button in the Early Returns screen.)  Print the forms and create the EDI returns file as usual, then process the next returns form the same way for that supplier. Ensure you always process the oldest form first.

When you return Network stock, make sure you print all of the forms from NetOnline, and include all of the appropriate barcoded labels on each box.

Newspapers
To ensure that customers are not charged for newspapers that were not delivered, a Non Arrival should be added.

1. From the Main Screen of Retailer, go to Stock Maintenance  Receipt of Stock  Non Arrivals.

2. Click ‘Add Non Arrival’.

3. Type the PLU for an item that didn’t arrive, select the date that it didn’t arrive, then click ‘Save Non Arrival’.

4. Repeat steps 2 and 3 for all other items and dates necessary.

Customers
If you didn’t print Customer Statements on December 31/January 1, our recommendation is to do the weekly billing as normal (make sure you’ve done the Non Arrivals first!), then print statements at the end of January and print a two month statement (covering Dec and Jan). Any payments made during the period will still appear, so the only difference will be a higher than normal total balance.

Subagents
To ensure that subagents are charged correctly, it is best to go into the All Orders grid for each subagent and change the Number Delivered to zero for any items that the subagent did not receive.

Non Arrivals will only affect subagent orders if the orders had not yet been generated when the Non Arrival was added.

Write-Off stock
If you have any water-damaged stock, use the Write-Off Stock function to ensure your stock holding figure is kept up to date. You could also print the Write-Off Report for a list of the damaged products. Refer to Advice Sheet G08.

Other recommendations
1. Take photographs of water-damaged stock before throwing it away.

2. Take photographs of water-damage to the store’s fixtures and fittings.

If water entered the store, even if it didn’t touch any equipment, have a professional technician check all of the equipment. There may be an issue further down the track with moisture build up.

In addition to emailing this advice, it was provided RSS feed directly into our software in each user location.

I am posting it here given that some newsagents are yet to get back into their businesses and collect emails.

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Newsagency challenges

Why is the French edition of Elle so expensive in Australia?

elle-french.jpgThe French edition of Elle magazine sells in France for €2.50.  This exact same magazine is priced here in Australia at $30.60.  While the Australian dollar has risen, the local price has not fallen.

A quick check with a couple of banks indicates that €2.50 should convert to around $3.30 Australian right now.  So, what is the remaining $27.30 made up of.  Freight would take a portion of that, but not $27.30.

The continuing high price of international magazines, those brought in by air freight and those not, is impacting on sales and feeding the perception that newsagencies are expensive. Customers are finding sources elsewhere.

It is reasonable that newsagents and consumers ask: who is profiting from the exorbitant prices being charged for many international magazines in Australia? 

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magazines

Back To School Marketing Tips for Newsagents

I originally prepared this advice for members of the newsXpress newsagency marketing group and share it in this forum as it may be of value to other newsagents.

Back to School time is an excellent opportunity to reconnect with existing customers and to attract new customers to your store.

Back to School is also an excellent season in which newsagents can demonstrate their point of difference over big players like supermarkets, Big W, Officeworks and the like in the back to School and general stationery stakes.  This is the time for the newsagency channel to shine folks!

Here are some free marketing suggestions (some mainstream and some left field) designed to help you attract customers and get them shopping your Back to School range. Most of these marketing tips can be tried without spending too much money:

Tell a visual story in-store. Get an old school desk and create a display showing your back to School supplies being used.

  1. Support a local school. Invite current and past students to tell their school stories through a display in your window or in store on a large noticeboard. The stories could be in the form of text on a page, a collage or photos.
  2. School stories. Invite customers, young and old to share their school stories in 50 words or less. Create an entry form. Stick the stories up on a wall for all to read. Offer a small prize for the best story.
  3. Old School Photos. Get customers 25 and over to bring in their favourite old school photo. Offer a small price for the best. Maybe group the photos: 25 to 40; 40 to 60; 60+. This could be an educational display as well as a beacon for nostalgia buffs.
  4. Run a sale for teachers. Consider giving teachers a special discount of anything (within reason) in store. Getting teachers in could help bring the students in.
  5. Discount by value. Offer a discount to customers who spend over a certain amount – respecting their loyalty to your business.
  6. Dress in uniforms. Have a day or two when all shop floor employees dress in school uniform.
  7. Be an information hub. Create a bulletin board of local school events – reminding parents of engagement opportunities. This should be maintained through the school year and done in association with the school.
  8. Host a shopping event. While you still have back to school stock on the shop floor host an event with games and prizes where you have all back to School stock on special. This should be a Back to School themed event and promoted well in advance.
  9. Host a bake sale. Invite a fund raising group connected with a local school to host a bake sale or a sausage sizzle out the front of your store on a couple of days through the Back to School sale season.
  10. Holiday fun. Run a competition for kinder and primary students inviting art entries showing their favourite part of the school holidays. Put the art on show. Offer a small prize. Parents will love the activity opportunity and the entrants will love seeing their work on show.
  11. Teacher gifts. If you have teacher gifts left over from your Christmas sales, put these out as some students may want to get the year off to a good start.
  12. Student gifts. Family and friends may want to give students a nice gift to acknowledge the start of the new year – maybe they are starting at a new school. Create a display of gifts especially for students.

No matter how big or small Back to School is in your store, it is an opportunity to have some fun and strengthen your connection with the local community.

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newsagency marketing

Assange claims News Corp files

From PaidContent yesterday:

Julian Assange, the founder of WikiLeaks, claimed today he was in possession of “insurance” files on Rupert Murdoch and his global media company, News Corporation (NSDQ: NWS). Assange also claimed that WikiLeaks holds more than 500 confidential US diplomatic cables on one broadcasting organisation. Speaking to journalist John Pilger for an interview to be published tomorrow in the latest edition of the New Statesman, Assange said: “There are 504 US embassy cables on one broadcasting organisation and there are cables on Murdoch and News Corp.”

Fascinating to any News Corp. watcher … as many newsagents are.

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Newspapers

Updated magazine delivery advice for Queensland flood affected newsagents from Network Services

Network Services issued the following advice this afternoon to Queensland newsagents:

Metro Customers:

Gold Coast and Sunshine Coast areas – We will deliver where possible to these areas as close as possible to the normal schedule.
Brisbane – Due to road access and driver safety, deliveries will be progressively made, where possible, throughout the day on Friday.

Country Customers:
There continues to be significant road closures to the north and west of Brisbane, not to mention local access issues. We are expecting this to remain the case for the next 5-7 days. As a result we are not expecting deliveries for Friday the 14th of January to made. NOTE – while there may be some exceptions to this, we expect this to apply to the vast majority of agents in this area.

Far North Queensland Customers:
We don’t expect any deliveries to be made on Friday the 14th due to our inability to get stock to that region safely. .

We do apologise for any delays in the supply lines caused by these recent events. We understand how important supply is to all businesses at this time, it is for this reason we wish to reinforce that supply has not been preferential. All supplies have been and will continue to be shipped to all businesses (regardless of type, size, sales volume) as soon as safe passage is available, the only factors influencing supply at this stage are the availability of drivers and safe access.

NOTE – We will be in touch as information comes to hand about Monday’s on-sales.

We are currently attempting to contact all retailers and agents whose business’ or towns have been inundated by flood waters. This is order to discuss how we can best assist you during this difficult time. If you have not yet been contacted we ask that you call our Flood Assistance Hotline on 1300 131 169 and select Option 1.

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magazine distribution

Magazines in Queensland over the next week

With the road between Sydney and Brisbane cut, it appears unlikely that there will be magazine deliveries next week.  The volume of weekly titles especially is too great to justify using air freight to get the stock from the printers to the distribution centre..  That said, publishers and distributors are working on options at the moment and the situation is expected to change.

Related – Kudos to the magazine distributors for acting quickly to put accounts on stop when newsagents request this based on the impact of the floods on their businesses.

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magazine distribution

GNS Brisbane warehouse open

Newsagent stationery wholesaler GNS has advised that their Brisbane warehouse is open and operating.  The big issue is the challenge with distribution from the warehouse.  Here is their latest update:

Because of flood waters blocking road, transport is unable to get through in a northerly ,southerly or westerly direction.

As the flood waters recede and if more rain does not happen we are advised that freight will hopefully once again begin to move starting next week.

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Newsagency challenges

newsXpress supports national flood appeal collection

flood-appeal.pngAll newsXpress stores across Australia have been provided with collateral for supporting the collection of cash donations from customers for depositing into the Premier’s Flood Appeal account. Click on the image to see a larger version of the poster which has been created.  In support of transparency, newsXpress outlets will display receipts, showing the total amount of money raised in-store for the appeal. The same approach was used successfully to raise considerable funds for the Victorian Bushfire Appeal.

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Social responsibility