The evolution of computer magazines
Computer magazines are morphing into entertainment equipment magazines, just as computers are becoming the hub of home entertainment content reception and management.
The current issues of PC User and APC would look more at home next to home entertainment titles – especially with headlines like Big Screen Bliss and Best HD TVs. I think this is a move we will make in our newsagencies – shifting these morphing computer titles right to the edge of the category – rather than at the start where they reside now – next to home entertainment category. Computers are the new TV / home entertainment system after all. The shrinking computer category will be left with pure computer titles.