I invite newsagents to participate in my next newsagency sales benchmark study – covering the third quarter of 2011. For ease of data analysis and consistency of reporting, participation is open to the more than 1,760 newsagents who use the Tower Systems newsagency software. I hope to get between 100 and 130 participating again.
- Please run your Monthly Sales Comparison report This is my favourite report in the software). On the left, select July 1 2011 through September 30, 2011. On the right select July 1 2010 through September 30, 2010.
- Check that the dates are right.
- Tick the category box.
- Do not tick any box about suppliers.
- Once the report is on the screen, save it as a PDF.
- Please email the report to mark@towersystems.com.au.
Thanks in advance for participating in what has become an anticipated benchmark study. The results are useful in comparing your newsagency with others. They also give us a health check on the channel overall. I ensure that the dataset includes a good cross section of newsagencies.