We are promoting Scotch Wrapping Tape to early Christmas shoppers with this display on one of our pillars. It faces shoppers as they get about a third of the way into the newsagency. Just in front of the display is our wrapping paper and our table of boxed cards.
Right now, shoppers are taking their time with Christmas. There is some activity, but mainly around boxed cards at this point. By the time we hit December it is more about convenience. We will move the tape from here to the counter as we get closer to Christmas.
On the side of the display is the Scotch wrapping paper cutter. We have been selling this for years … it sells very well, just as our Christmas pitch for gift wrapping tape does.