A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: run a fun customer survey

The local coffee shop near the office, Bar Ristretto – 89 Burwood Road Hawthorn … brilliant coffee – recently put out an item the owner found at a local market and asked shoppers to identify this and guess the weight. The right name and most accurate weight won the marron. It was a fun competition, not directly related to coffee. It showed that promotions don;t need to be a close fit with what you do. The key is helping your customers enjoy shopping with you.

Here’s the tip – what marron competition you could run?

Check out the photo and see how local and personal the entries were.  This reinforced the local nature of the business.

5 likes
marketing

Join the discussion

  1. keith

    marron? Looks more like a marrow

    0 likes

  2. carol mckinna

    think it might be marrow

    0 likes

  3. Jenny

    Zucchini, home grown, 1.2kg, would be nice stuffed and baked for Sunday dinner. Yum

    0 likes

  4. Carol

    Marron with your marrow would be good.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image