Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Blocking the newsagency window

Mark Fletcher
June 5th, 2014 · No Comments

windowcoverThis is the main window of a high street newsagency that I saw recently. On the other side of the wall of magazine posters is a fixture with stock. There is room elsewhere on the shop floor for this fixture. Moving it, or trashing it, would free up the window and allow shoppers to see inside. Immediately on doing this a smart retailer would make the shop more appealing to shoppers walking by. This, in turn, should boost sales.

Removing magazine posters in the window of any newsagency is important if the business is to increase relevance to those walking past the business. The old-school approach shown in the photo does not serve the business well.

I appreciate it is easy to stand outside a shop and say what should be done. However, in this instance, moving the fixture could be done with a bit of effort and the positive impact for the business could be considerable.


Category: Newsagency management

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