A blog on issues affecting Australia's newsagents, media and small business generally.

More on our campaign to increase magazine sales

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Whereas a year ago 48% of our Women’s Weekly sales were sold alone, today the number is 31%. Also, over the same period, we’d sell Woman’s day with Women’s Weekly 7% of the time, now it’s 1`2% of the time. This increase in companion business has been achieved at the same time as an increase in sales for the title of 30%.

The world is full of loyalty campaigns which reward consumers with fractions of cents for each dollar spent. Our campaign offers genuine savings in return for genuine loyalty. No faux campaign here. And consumers are voting by spending money.

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