We’re giving away a thirty six inch tall Hallmark bear valued at $499.95 to one lucky customer as part of our Valentine’s Day promotion. Just about every newsXpress location has this fantastic promotion – newsXpress organised it nationally. It is supported with good point of sale and other merchandising material.
You know you’re on a winner when people of all ages from little girls through to grandmas walk over and look at the bear – often stroking its arm. I saw first hand yesterday that the prospect of winning the bear resulted in sales.
Giveaways like this are an important part of seasonal promotions. A walk around Forest Hill and Frankston tells me our bear giveaway is the best offer.
Beyond the prize, the bear is part of retail theatre, demonstrating that we are not set-and-forget retailers and making shopping more enjoyable.
I’ve been involved in promotions where there is a national or state based prize as well as promotions like this where the prize is for a customer in the store. I like a local prize better since one of your customers wins. You win too.
This has to be one of the best in-store prizes I have seen. Ours is sitting up high on a cabinet (we will move it to floor level once back to school passes) and it is getting a huge reaction.
The only people who seem dissapointed by the promotion are staff – they were quiet disapointed when they realised they couldn’t win the bear!