Since we took over Quayside Newsagency in Frankston we have introduced two additional magazine promotional spaces. The photo below shows how we are currently using one of the display. A check of sales data today shows its value. We have sold 34 copies of Melbourne Wedding and Bride since it went on sale on January 18. Over the sale number of days following on sale for this title last year the newsagency sold 14 copies.
What I especially like about the display is that Rhonda made it about more than just the Wedding and Bride guide. She added bags, ribbons and other wedding related items we sell.
In newsagencies limited to display space it is hard to support one off titles like this. ACP and Pacific titles get first bite at the good space because they have the top sellers. This is why in each of our newsagencies we have created space for our use alone, to promote titles and categories which say something about value proposition.
We measure the success, or otherwise, of each display and learn from the results. There is no point in a pretty display unless it works commercially for the business. This is business after all.