Harper Collins is providing free access to the full manuscript of Double or Nothing, the true story of two friends who bought a Las Vegas casino. This is a bold move for a publisher, one I’m surprised to see from a mainstream publisher. Good on them!
Anyone can read them manuscript free at the Harper Collins website using their Browse Inside service. It’s a great way to promote a book.
Unlike weekly magazines, monthlies each have different sales decay curves. Knowing the decay for a monthly is important because it lets us know when we have the best low-hanging fruit opportunity. With Australian Women’s Weekly in one of our stores it’s the first week. If we promote hard in this time we can more easily boost sales than if we promote later in the four week on sale period. The challenge is promotional material – ACP tends to supply promotional material in week two or three.
Last week, with one posted available, we created minimalist display with the product the hero. It’s worked. Sales are stronger than our average decay curve for the last six issues.