We have refreshed the magazine offer at our lottery counter. Nothing special. Our approach is to use two popular titles to support another. Earlier this week we focused on Woman’s Day and New Idea bookending Good Food. While Good Food sales are okay for us but not where they need to be. Hence the bookending. This title mix will be changed through the week – Take 5 and That’s Life for later in the week.
While this display breaches our Tattersalls obligations, we balance this by supporting Tattersalls outside ‘their area’.
Newsagencies are finely balanced businesses. Suppliers need to allow us flexibility to have products and categories support each other.